Dr. Andreas W. Stratemeyer received his Bachelor’s degree from the University of Texas
at Austin, and his MBA and Ph.D. from New Mexico State University. Prior to joining
Fresno State University, he was an Assistant Professor at the University of Texas
at El Paso. He has taught many courses, including Principles of Marketing, Advertising
Strategy, Services Marketing, Retailing, Marketing Strategy, and Marketing Research,
for both undergraduate and graduate courses. He has also been a faculty advisor on
many graduate projects and theses. Prior to his academic career, Dr. Stratemeyer worked
in the advertising industry and has since worked as a marketing research consultant
for several years. He is a Board Member of the Marketing Management Association and
a reviewer for several academic journals and other academic associations. He is also
the recipient of several awards, including the induction into Beta Gamma Sigma International
Honorary Society, the recipient of the Marketing Management Association best paper
award, and the Craig School of Business Faculty Award for Research. His academic publications
have appeared in the following journals: Journal of Marketing Development and Competitiveness;
American Journal of Management; The Open Education Journal; Journal for Advancement
of Marketing Education; The Open Business Journal; Journal of Travel and Tourism Marketing;
Journal of Business Disciplines; Journal of Applied Management and Entrepreneurship;
Journal of Consumer Marketing; Academy of Marketing Science Review; Journal of Entrepreneurship
Education; Services Marketing Quarterly; and the Journal of Small Business Strategy.
He has also published a book chapter and presented at several marketing conferences.
