Marketing is the process by which organizations define and select target markets,
design products and services, set prices, determine distribution channels, develop
social media & e-marketing campaigns, develop promotions, and design after-sale customer
service. When all of these elements are correctly mixed, the firm is able to build
long term relationships with its customers. Building on marketing theories and concepts,
marketing students study the basics of marketing information systems. They also learn
about exchanging relationships, personal communication, market segmentation, positioning
strategies, Internet marketing, and marketing strategic planning. In addition, students
can explore special interest areas such as promotion, retailing, international marketing,
services marketing, logistics and supply chain strategies, social marketing media,
sales management, distribution management, consumer behavior, and sports marketing.
Particular emphasis is placed on marketing applications through experiential learning
projects, service-learning experiences, simulations, hands-on projects with local
companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic
field that offers career opportunities in e-marketing, marketing research, product
design, retail and wholesale management, distribution, sales, sports marketing, sales
management, purchasing, advertising and public relations, and marketing management.
These exciting careers stimulate personal growth, challenge your creativity and imagination,
and appeal to a variety of interests.
Logistics is associated with the movement, storage and handling of materials and finished
products. The option will also take into consideration the movement of agricultural
commodities, fresh and processed foods and managerial and safety issues pertinent
to transportation and storage of agricultural commodities. Logistics includes all
of the activities focused on efficiently moving goods to the right place at the right
time. Logistics has come to be regarded as a key determinant of business competitiveness.
Companies are substantially improving their competitiveness and productivity by overhauling
their internal logistics, and by more effectively managing their external links with
suppliers and customers. The aim is to learn how to optimize the distribution of freight
and freight-flow information from manufacturer to consumer, using advanced information
systems and expertise to reduce inventories, cut transportation costs, speed delivery,
and improve customer services. The current and long-term projected demand for logistics
managers at all levels is very high. Currently the second largest employment sector
in the United States. Logistics management offers everything that is expected in an
ideal career including better than average salaries and advancement opportunities.
The type of organizations which employ logistics managers include: manufacturing firms,
wholesalers, distributors, service institutions, and transportations firms.
The global sports industry is rapidly growing, and currently in the United States
it represents more than $213 billion business, outpacing agriculture and motor vehicle
sales combined, according to a recent survey. The US Sports Industry is far more than
twice the size of the US auto industry, and according to ‘Sports Business Journal’,
over 75% of the jobs being created in sports in the US is marketing-related.
The Fashion Merchandising program focuses on preparing students for a wide variety
of careers related to marketing, management, buying, and selling of fashion goods.
It combines product and industry knowledge with business, communication, and computer
skills. Job opportunities include buyers, merchandisers, store managers, product developers,
and fashion consultants, as well as other positions in today's competitive and global
environment. The curriculum is built upon the Mega Goals for Four-Year programs developed
by the International Textile and Apparel Association (ITAA) and recommendations from
fashion industry experts.