Dr. Keith Story is an assistant professor of marketing and supply chain management
business.
His research interests include business-to-business marketing, marketing strategy,
and the marketing-supply chain interface. Dr. Story’s current research looks at the
ability of firms to recognize and act on innovation opportunities as a strategic resource,
and how that resource can be used as a competitive advantage. He is a Southern Regional
Education Board (SREB) Fellow and was awarded a fellowship for his doctoral studies
from the Intermodal Freight Transportation Institute at the University of Memphis.
Prior to his academic career, Dr. Story worked in supply chain and marketing roles
for leading companies such as Alcoa, Johnson and Johnson, Deloitte Consulting, and
Accredo. His professional responsibilities spanned several areas of marketing and
supply chain, including brand management, product management, inventory management,
and operations improvement.
