Dr. Sarofim is an associate professor in the Department of Marketing and Logistics.
Sarofim’s research was honored by the Best Paper Award in Consumer Behavior Track
at the American Marketing Association Summer conference (2016). In recognition to
his innovative and impactful teaching methodology, Sarofim has been a winner (2016)
and a finalist (2015) of the Marketing Management Association Outstanding Teaching-Scholar
Doctoral Student annual competition. In his research, Sarofim focuses on consumer
financial decision-making and the effects of emotions on consumers’ reactions to advertisement.
Additionally, he investigates the dynamic branding environment within sports marketing.
He has multiple research projects both under advanced stages of review and ready-to-submit
to major marketing journals. Sarofim brings to his research projects and classrooms,
13 years of professional experience, working in healthcare, pharmaceuticals, consulting,
and corporate training.
