Dr. Porter earned membership into Beta Gamma Sigma, the international honor society
for collegiate schools of business. His primary teaching areas at the Craig School
of Business are Sports Marketing and E-Marketing Technologies & Social Media. Dr.
Porter’s research interests include consumer-to-consumer marketing, persuasion knowledge,
and the influence of a source to impact the behavior of another individual or individuals.
His work has been published in the Psychology and Marketing journal and the International
Journal of Advertising. He has held marketing, professional selling, entertainment
licensing, and financial consulting roles at firms including Avery Dennison, First
Data, Warner Music Group, and Discover Card Financial Services.
Consumer behavior, eWOM, and persuasion knowledge.
