Dr. McDowell Porter III is a tenured associate professor and a highly accomplished
researcher and author whose articles have been published in high-quality journals
such as the Journal of Marketing Theory and Practice (with a 22% acceptance rate), the Journal of Consumer Marketing (with a 19% acceptance rate), the Journal of Public Policy and Marketing (with an 11% acceptance rate), the International Journal of Advertising (with an 11% acceptance rate) and multiple publications in Psychology & Marketing (with a 10% acceptance rate). He has also presented his work at numerous conferences,
such as the Association of Collegiate Marketing Educators (ACME), American Marketing
Association (AMA), Academy of Marketing Science (AMS), Global Sales Science Institute
(GSSI), Marketing Management Association (MMA), Society for Marketing Advances (SMA),
Southeast Marketing Symposium (SMS), and more. Dr. Porter's work has had a positive
social impact, including helping students gain acceptance into M.B.A. and Ph.D. programs,
promoting networking skills to middle and high school students, teaching undergraduate
students how to market local businesses through active social media posting (using
hashtags like #backinbusiness and #openforbusiness), and advocating for diversity,
equity, inclusion, and belongingness (DEIB) research as the DEIB Track Co-Chair for
the Academy of Marketing Science 2021 and 2024 Summer Conferences. He was also the
Digital and Social Media Marketing Track Co-Chair at the 2022 American Marketing Association's
Summer Academic Conference. His accolades include winning the AxcessCapon Teaching
Innovation Award at the Association of Collegiate Marketing Educators' 2022 Conference
in New Orleans, LA, and winner of the Best Paper in the Consumer Well Being and Social
Justice track at the American Marketing Association's 2022 Summer Academic Conference
in Chicago, IL.
Consumer behavior, mental health, well-being, sales, eWOM, and persuasion knowledge.
Xu, Zhenning, Fernando Parra, Abby Peters, McDowell Porter III, and Jeremy Woods (2023),
“#OPENFORBUSINESS: STUDENT PROMOTION OF COMMUNITY ORGANIZATIONS AND BUSINESSES ON
SOCIAL MEDIA.” Marketing Education Review, 1 (6). DOI:10.1080/10528008.2022.2159434
Kemp, E., C. D. Davis, and McDowell Porter III (2023), “Addressing Barriers to Mental
Health Wellness: Prescriptions for Marketing.” Journal of Public Policy & Marketing, 0(0). https://doi.org/10.1177/07439156221140787
Fuller, Nicole R., McDowell Porter III, and Elyria A. Kemp (2022), "The impact of
marginalization on entrepreneurs’ online presence and firm performance." Journal of Research in Marketing and Entrepreneurship, https://doi.org/10.1108/JRME-06-2021-0085.
Kemp, Elyria, McDowell Porter III, Cassandra Davis, Kristi M. Williams (2022), “Awareness
as wellness: Examining disparities in mental health care.” Journal of Cultural Marketing Strategy, 6, no. 2: 1-13.
Kemp, Elyria, My Myla Bui, and McDowell Porter III (2021), "Preparing for a crisis:
Examining the influence of fear and anxiety on consumption and compliance." Journal of Consumer Marketing, 2021 Feb 5, 1-11.
Kemp, Elyria, McDowell Porter III, Nwamaka A. Anaza, and Dong-Jun Min (2021), "The
impact of storytelling in creating firm and customer connections in online environments."
Journal of Research in Interactive Marketing 15(1), 104-124.
Kemp, Elyria, McDowell Porter III, Nicole R. Fuller, and Kyeong Sam Min (2020), "I
heard it through the grapevine: managing and engaging customers on the web.” Journal of Marketing Theory and Practice 28(3), 256-271.
Kemp, Elyria, McDowell Porter III, Christine Albert, and Kyeong Sam Min (2020), “Information
transparency: Examining physicians’ perspectives toward online consumer reviews in
the United States.” International Journal of Healthcare Management, 2020 Feb. 21, 1-7.
Lastner, Matthew M., Patrick Fennell, Judith AG Folse, Dan H. Rice, and McDowell Porter
III (2019), “I guess that is fair: How the efforts of other customers influence buyer
price fairness perceptions.” Psychology & Marketing, 36(7), 700-715.
Folse, Judith Anne Garretson, McDowell Porter III, and Mousumi Bose Godbole (2016),
“The Effects of Negatively-Valenced Emotional Expressions in OnLine Reviews on the
Reviewer, the Review, and Product.” Psychology & Marketing, 33(9), 747-760.
Kemp, Elyria, Kim H. Williams, and McDowell Porter III (2015), “Hope across the seas:
The role of emotions and risk propensity in medical tourism advertising.” International Journal of Advertising, 34(4), 621-640.
