Dr. Beng Ong joined CSUF in 1990. He holds a Ph.D. in Business (Marketing); from University
of Arkansas. Ong has taught a number of undergraduate and graduate marketing class
including some totally online and hybrid (online and face-to-face combination) courses.
He has managed dozens of marketing and MBA Team Consulting projects as well as internships
for organizations and small businesses including Herwaldt Motors, Ford Motor Company,
Citi Cards, GM Chevrolet, AmeriPride, Pelco, Yellow Pages Advertising Association,
Fresno State Printing Services Office, and Direct Marketing Educational Foundation.
Beng Ong has over 12 years of marketing and research consulting experience. He served
as Senior Market Research Manager at Insight Express, and prior to that, served as
Director of Arkansas Household Research Panel. Ong has consulted with a number of
corporations, government agencies, advertising firms, and syndicated research suppliers.
Some of the projects included local/regional polling, focus groups, surveys, analyses
on social, political, regulatory, and economic issues, program/brand awareness campaign
assessments, as well as feasibility and forecasting studies. Beng Ong has also held
visiting engagements at Saatchi & Saatchi Advertising (Los Angeles), Microsoft Indonesia,
and NetApps Malaysia.
Ong has published over two dozens articles (several publications co-authored with
his undergraduate and graduate students), and presented papers at numerous conferences.
Beng Ong was invited to be the first speaker at Asian Bloggers and Social Media Conference
in Malaysia (2010).
Beng Ong's current teaching and research is in Environmental Sustainability. He is
also a faculty advisor for the Fresno State Malaysian Student Club.