Dr. Susan Geringer received her Bachelor’s Degree and Master’s Degree from California
State University, Sacramento. She attended New York University for doctoral work and
completed her Doctorate in Business Administration at Henley Management College at
Henley-on-Thames, England. Dr. Geringer’s professional background includes positions
such as retail executive, retail buyer, special events and entertainment management
and public relations director at an advertising agency. She has taught at the university
level since 1982. Dr. Geringer is the current president of the Marketing Management
Association. Dr. Geringer’s teaching and research areas include Consumer Behavior,
Sports Marketing, Marketing Concepts, and Marketing Education topics. Her recent research
addresses topics including purchasing decisions by Generation Y, cell phone purchase
research, sports marketing, fashion marketing, religion & marketing, the Concept of
"Flow" in various aspects of consumerism, and service learning topics. Dr. Geringer’s
publications include those on service learning topics as well as two textbooks, “Fashion,
Color, Line and Design” and “History of 20th Century Costume and Merchandising”, which
was co-authored with Evelyn Oliver in "Leading Issues in Business Research" with Dr.
Jolin Mendy. Dr. Geringer & co-authors have twice been awarded the Best Paper Award
in the Consumer Behavior Track by the Marketing Management Association. Her authored
case studies have appeared in Marketing textbooks. She has been awarded The CSB Dean's
Excellence in Teaching Award three times. She was also awarded the CSB Dean's Award
for Excellence in Research. Dr. Geringer also works on legal cases as an expert witness
and consultant, as well as a consultant to retail stores.
