Dr. Lizhu Davis is a full professor of fashion merchandising (FM) at California State
University, Fresno, where she has taught all FM courses since 2007. Dr. Davis earned
her Master’s degree in Textile Design and Marketing and a Ph.D. in Consumer, Apparel,
and Retail Studies from the University of North Carolina at Greensboro. Prior to her
graduate studies, she worked in the textile industry in China. During her initial
years at Fresno State, she brought fashion business elements into the FM program,
including fashion retail buying, international sourcing, and fashion entrepreneurship.
Dr. Davis’ research focuses on consumer shopping behavior, specifically shopping experiences,
shopping value, shopping orientation, as well as store choices and preferences. As
a Johanson Fellow of Entrepreneurship, she is pursing fashion entrepreneurship research.
She has investigated Fashion students’ entrepreneurial intentions, as well as fashion
entrepreneurs’ idea recognition and startup process. She has published in academic
journals on consumer behavior, retailing, and entrepreneurship, including International
Journal of Consumer Studies, Journal of Retailing and Consumer Services, International
Review of Retail, Distribution and Consumer Research, and Journal of Enterprising
Consumer shopping behavior, specifically shopping experiences, shopping value, shopping
orientation, as well as store choices and preferences; consumers' consumption behavior
of sustainable and green fashion; fashion entrepreneurship; online and hybrid education;
and social and psychological aspects of apparel consumption.
Lone, T., Xu, P., Sun, Q., Davis, L., & Levi, A. (2023). An empirical analysis of
agricultural college students' perceptions of virtual learning, Journal of Higher
Education Theory and Practice, 23(13).
Davis, L. (2022). Exploring the role of academic libraries in fashion education. The International Journal of Interdisciplinary Educational Studies, 17 (1), 105-114. https://doi:10.18848/2327-011X/CGP/v17i01/105-114.
Davis, L., Forsythe, L.M., & Mueller, J. (2022). Intellectual property ownership in
a university setting. Entrepreneurship Education and Pedagogy, 0(0), 1-9. https://doi.org/10.1177/25151274211057200.
Davis, L., Sun, Q., Lone, T., Levi, A., & Xu, P. (2022). In the storm of COVID-19:
College students’ perceived challenges with virtual learning. Journal of Higher Education Theory and Practice, 22(1), 66-82. https://doi.org/10.33423/jhetp.v22i1.
Davis, L. & Dabas, C.S. (2021). Capturing sustainable fashion purchase behavior of
Hispanic consumers in the U.S. Journal of Global Fashion Marketing, available at: https://www.tandfonline.com/doi/full/10.1080/20932685.2021.1899016.
Dabas, C.S., Davis, L.Y., & Forsythe, L.M. (2018). Perception of corporate social
responsibility actions –The case of retail store managers. International Journal of Corporate Strategy and Social Responsibility, 1(4), 353-376.
Davis, L. & Jai, C. (2018). Religiosity, faith driven consumption, and apparel shopping
orientation. Submitted to Quarterly Review of Business Disciplines, 5(3), 199-221.
Zhao, L., Davis, L., & Copeland, L. (2018). Entrepreneurial intention: An exploratory
study of fashion students. Journal of Enterprising Culture, 26(1), 1-24.
Forsythe, L.M., Davis, L., & Mueller, J. (2018). Guiding entrepreneurs through the
quagmire of business entities – Three hypothetical scenarios for discussion. Entrepreneurship Education and Pedagogy, 1(3), 263-276.