Craig School of Business

Soochan Choi

Assistant Professor

Marketing and Logistics | 559.278.6515 | Office: PB545

soochan@mail.fresnostate.edu

Education

Ph.D., Marketing, University of Texas at El Paso, 2023

M.S., Supply Chain Management, Middle Tennessee State University, 2016

B.S.B.A., Operations Management, The Ohio State University, 2013

Courses Taught

MKTG 100S. Marketing Concepts
MKTG 101. Marketing Research
MKTG 110. Consumer Behavior
MKTG 132. Promotion Mix: Principles and Practices
MKTG 189T. Topics in Marketing
MKTG 190. Independent Study
Soochan Choi is an Assistant Professor in the Craig School of Business at California State University, Fresno. He received his Ph.D. degree from the University of Texas at El Paso. His primary research interests include social identity and political ideology. He has published his work in the variety peer reviewed journals including Journal of Consumer Behavior, Young Consumers, and the Journal of Management Policies and Practices. In addition to his publications, he was awarded finalist positions in the dissertation competition at SMA 2022 and the 3-Minute Thesis Talk at the University of Texas at El Paso.
Social Identity and Political Ideology.