Soochan Choi is an Assistant Professor in the Craig School of Business at California
State University, Fresno. He received his Ph.D. degree from the University of Texas
at El Paso. His primary research interests include social identity and political ideology.
He has published his work in the variety peer reviewed journals including Journal
of Consumer Behavior, Young Consumers, and the Journal of Management Policies and
Practices. In addition to his publications, he was awarded finalist positions in the
dissertation competition at SMA 2022 and the 3-Minute Thesis Talk at the University
of Texas at El Paso.
Social Identity and Political Ideology.
