Dr. Monique L. Bell is an assistant professor of marketing and the Larry and Patti
Johanson Research Fellow (2013-2017) at California State University, Fresno, where
she teaches Marketing Concepts, Consumer Behavior, Promotion Principles and Practices
and Digital Marketing. Dr. Bell earned the Provost’s Award for Promising New Faculty,
an American Marketing Association Foundation (AMAF) New Faculty Grant, and an Advertising
Education Foundation (AEF) Visiting Professor Program fellowship. She received her
doctoral degree from Drexel University, her master’s degree from University of Baltimore,
and her undergraduate degree from Morgan State University. Dr. Bell’s research interests
include marketing communications and marketing strategy. She is particularly interested
in the influence of culture on marketing effectiveness. Dr. Bell's dissertation, which
studies the effects of firms’ organizational values on customer satisfaction and corporate
reputation, earned the Melvin and Patricia Stith Marketing Doctoral Dissertation Grant,
as well as the Drexel University Outstanding Dissertation Award. Dr. Bell also examines
facets of multicultural marketing, including language and identity. She has published
in the Journal of Advertising, Journal of Marketing Communications, and Psychology
& Marketing. Prior to working in academia, Dr. Bell worked in several marketing and
communications roles in Baltimore, Maryland.
Branding, Marketing Communications, Multicultural Marketing, Consumer and Organizational
Values, Entrepreneurs of Color, Wine Marketing
