Craig School of Business
Workshop Registration: Use AI Marketing To Hit Your Goals In 2025
with Dave Martin, CEO of Nettra Media
Friday, September 19, 2025 • 8:30 a.m.–12 noon. • University Business Center 192
Join us for a dynamic and hands-on workshop where you'll learn how to use AI to build every facet of a marketing campaign. From developing product offers and targeting the right audience to creating a content calendar, building an AI content machine, and managing email marketing, digital ads, social media posts, image creation, and PR outreach—we've got you covered.
Objectives
- Develop Comprehensive Marketing Strategies: Learn to use AI for crafting product offers and targeting the right audience for maximum impact.
- Master AI Tools for Content Creation: Gain hands-on experience with an AI-driven content calendar and content machine to streamline your marketing efforts.
- Optimize Campaign Components: Explore how AI can enhance email marketing, manage digital ads, and create social media posts more efficiently.
- Enhance Visual and PR Outreach Skills: Utilize AI tools to create compelling images and manage PR outreach, ensuring your campaigns stand out.
- Assess Ad Campaigns: Analyze ad data to identify trends, measure effectiveness, and optimize strategies for better results.
Requirements for Participants
- Please bring your own laptop.
- Create a ChatGPT account.
- Register for AdCreative.ai to receive 10 free credits (do not use them yet!).
- Create a copy.ai account.
About the Speaker
Dave Martin, CEO of Nettra Media, a leading Fresno-based AI marketing agency, and a Craig School MBA graduate, brings a wealth of experience. Having led numerous AI marketing workshops across the US for top-tier financial organizations with combined assets over $500 billion, Dave is a seasoned expert renowned for transforming marketing strategies through AI and data-driven processes.
Register Here
General public:
Fresno State students, faculty, and staff and UBC affiliates:
Questions and More Information
Contact University Business Center events at:
University Business Center Events
University Business Center
ubcadmin@mail.fresnostate.edu
559.278.2352