Skip to main content Skip to main navigation Skip to footer content

Craig School of Business

Sweet Potato Project

In partnership with West Fresno Family Resource Center, middle and high school students learn various topics of agri-business from team-building, product development to marketing and finances. The program culminates with a Shark Tank - style pitch competition in front of a panel of judges, friends and family.


In collaboration with West Fresno Family Resource Center, the Lyles Center for Innovation and Entrepreneurship assists with PHASE 1 of the program described below.

PHASE 1: In late spring, the students learn about urban agriculture and sustainability and planted sweet potato slips donated by D&S Farms in Livingston, CA on an acre of land also donated by the African American Farmers Association. The students participate in entrepreneurial and business skills training workshops and classes taught by California State University, Fresno professionals from Fresno State's Lyles Center. Participants learn about creating a business plan for turning sweet potatoes into a product that can be sold.

For more information or to register your child, visit West Fresno Family Resource Center's website, or contact them at 559-621-2967.

If you have any questions, please contact Mark Aguilar, Program Coordinator at the Lyles Center: .