Dr. Fernando Parra is an Associate Professor of Accountancy and the Institute for
Family Business Director at Fresno State. He champions experiential learning in his
teaching, including service-learning opportunities that allow students to practice
their accounting knowledge while supporting members of our community. He is committed
to a holistic approach to student career development that aligns with up-to-date professional
standards. Dr. Parra’s stream of research is mainly focused on pedagogy and interdisciplinary
phenomena affecting businesses as they navigate an era of digital transformation and
other socio-economic factors. Dr. Parra has played a vital role in supporting small
to medium-sized businesses with accounting and other enterprise software in the medical,
retail, and legal industries. He has published and presented research on teaching
strategies, enterprise systems, accounting topics, and other international phenomena.
He obtained a Ph.D. in International Business focusing on Information Systems and
a Graduate Certificate in Accounting from the University of Texas at El Paso (UTEP).
Family Businesses, Accounting Information Systems, Pedagogy in Accounting and IS,
Impact of Information Systems Security and Controls
Xu, Z.; Parra, F., Porter III, M; Peters, A.; Woods, J. (2023). #OpenforBusiness:
Student Promotion Of Community Organizations And Businesses On Social Media. Marketing Education Review. 1-6, ISSN 1052-8008. https://doi.org/10.1080/10528008.2022.2159434.
Parra, F.; Jacobs, A.; Trevino, L.; (2021). Shippy Express: Augmenting Accounting
Education with Google Sheets. Journal of Accounting Education, Volume 56, 100740, ISSN 0748-5751
https://doi.org/10.1016/j.jaccedu.2021.100740.
Kim, H.; Shu, L.; Parra, F. (2021). Audit Committee Accounting Expertise and Audit
Fees: Evidence from Real Estate Investment Trusts. Real Estate Finance, 38(2), 120–135. ISSN 0748-318X.
Singh, S.; Vidyarthi, P.R.; Guerrero, L.; Parra, F. (Forthcoming Volume 14). Skilled
Immigrants’ Job Search: The Role of Self-Efficacy, Future Orientation, and Work Involvement.
Int. J. of Services, Economics and Management. ISSN 1753-0822. (Accepted September 2022).
Bee, S., Parra, F., Bailey, A. (Forthcoming Volume 16) Using COSO to Mitigate Service
Learning Project Risk, AIS Educator Journal. ISSN: 1935-8156 (Accepted October 2022).
Conferences
Porter III, M.; Bell, M.; Parra, F.; M.; Story, K. (2022) More than the Bottom Line:
Does Socioemotional Wealth Impact the Marketing of Ethnic Minority Family Businesses?
Academy of Marketing Science. Monterey, CA.
Xu, Z.; Parra, F., Porter III, M; Peters, A.; Woods, J. (2022) #OpenforBusiness: Rising
from COVID-19 – A Social Media Experiential Learning Case. Association of Collegiate
Marketing Educators Conference. AxcessCapon Teaching Innovation Competition. (1st
Place Teaching Case Award). New Orleans, LA.
Xu, Z.; Chen, J.; Parra, F. (2022) Understanding SEO Success Factors Using Principal
Component Analysis. Association of Collegiate Marketing Educators Conference. New
Orleans, LA.
Bee, S; Parra, A.; Bailey, A.; (2021). Practice What We Preach: Using Coso to Mitigate
Risk of AIS Service-Learning Projects. 2021 AIS Educator Conference. Online
Dolph, M.; Parra, F.; Singvi, A.; (2021) Robo-Auditor, A Robotic Process Automation
(RPA) Teaching Case in Auditing. American Accounting Association 2021 Spark: Meeting
of the Regions. Online.
Jacobs, A.; Parra, F.; Singvi, A.; (2021) Jump Start QuickBooks Online Instruction;
a Hands-On Assignment. American Accounting Association 2021 Spark: Meeting of the
Regions. (Emerging Research). Online.
Singvi, A.; Parra, F.; Trevino, L. (2021) Transforming Accounting Education with High-Impact
Google Tools. American Accounting Association 2021 Spark: Meeting of the Regions.
Online.
Parra, F.; Kim, HyungTae (2019). Audit-Software Skills Readiness--A Data Analysis
Teaching Case. 31st Asian-Pacific Conference on International Accounting Issues: Warsaw,
Poland.
Parra, A.; Trevino, L.L. (2019). Leveraging Service-Learning Opportunities in Accounting
as a High Impact Teaching Practice. 2019 Conference on Teaching and Learning in Accounting;
American Accounting Association Annual Meeting. San Francisco, CA.
Parra, A.; Trevino, L.L. (2019). Integrating Accounting Principles in AIS with Quickbooks
Online--A Teaching Case. 2019 AIS Educator Conference. Denver, CO.
Parra, A.; Trevino, L.L.; (2019). Leveraging Cloud-Based Spreadsheets in Accounting
Education with Google Sheets. 2019 AIS Educator Conference. Denver, CO.
Parra, A.; Bee, S; Trevino, L.L. (2019). Service-Learning Opportunities in Accounting
as a High Impact Teaching Practice. 2019 AIS Educator Conference. Denver, CO.
Hakopyan, A.; Parra, F; (2018). Expectations vs reality: a comparison of employer
and student candidates perceptions regarding necessary GRC skills in accountancy.
39th Annual Central California Research Symposium. Fresno, CA.
Parra, F; Henderson, S.A.; Hakopyan, A. (2018). Employer and Student Perceptions of
Governance, Risk Management, and Compliance Skills in Accounting Education. 30th Asian
Pacific Conference on International Accounting Issues: San Francisco, CA.
