AI Marketing Blueprint
Presented by Dave Martin, CEO, Nettra Media
This hands-on workshop explored how artificial intelligence can be used to build and
optimize marketing campaigns. Participants learned practical strategies for using
AI to develop content, manage digital marketing efforts, analyze campaign performance,
and improve overall marketing effectiveness.
Topics Covered
- AI-powered marketing strategy
- Audience targeting and product positioning
- AI content creation and content planning
- Email marketing and social media automation
- Digital advertising optimization
- AI-generated visuals and PR outreach
- Campaign performance analysis
*NEXT WORKSHOP - SEPTEMBER 26, 2026. REGISTER NOW*
Register for Upcoming AI Workshop
Advanced Excel & Advanced Data Analytics Workshop
Presented by Dr. Yertai Tanai (CSB Faculty)
This two-part, hands-on workshop introduced participants to advanced Microsoft Excel
and data analytics techniques for solving real-world business problems. Attendees
explored data analysis, visualization, dashboard development, Python programming,
A/B testing, and other tools applicable across a variety of industries.
Topics Covered
- Advanced Microsoft Excel
- Pivot tables and dashboards
- Data manipulation and visualization
- Python for data analytics
- A/B testing
- Business intelligence techniques
SEO Strategies for Business Growth
Presented by Luis Chavez, Chavez Web Design, LLC
This workshop provided practical strategies for improving online visibility through
search engine optimization (SEO). Participants learned how to increase website traffic,
enhance search rankings, and apply proven digital marketing techniques to support
long-term business growth.
Topics Covered
- Keyword research and search intent
- On-page SEO optimization
- Technical SEO best practices
- Off-page SEO and link building
- Monitoring and analyzing SEO performance
Negotiation Workshop
Presented by Dr. Christopher Sterling (CSB Faculty)
This interactive workshop introduced participants to practical negotiation strategies
for professional settings. Topics included negotiation planning, collaborative techniques,
cross-cultural communication, emotional regulation, and decision-making for complex
negotiations.
Topics Covered
- Negotiation fundamentals
- Strategic planning and preparation
- Collaborative negotiation techniques
- Cross-cultural communication
- Emotional regulation and conflict management
- Decision-making for complex negotiations
Spring Academic Forum: Speed Networking
In Partnership with the Project Management Institute (PMI) Central California Valley
Chapter
This networking event connected students with professionals from a variety of industries
through structured conversations that explored career opportunities, industry trends,
and the role of project management across fields. Participants gained insights into
career paths while building meaningful professional connections.
Highlights
- Speed networking with industry professionals
- Career exploration and mentorship
- Project management in real-world applications
- Professionals representing multiple industries, including:
- Government IT
- Civil Engineering
- Healthcare IT
- Manufacturing
- AI Transformation
- Entrepreneurship & Small Business
- Nonprofit Organizations