Workshop Registration: Use AI Marketing To Hit Your Goals In 2026

 

This is a hands-on workshop, not an AI presentation. You'll work through a series of practical prompts that build on one another to create the framework for a real marketing campaign. Starting with your goals and audience, we'll use AI to develop your offer, messaging, content strategy, email, advertising, creative ideas and more. By the end of the workshop, you'll leave with a campaign framework you can continue building and implementing for your business. 

Objectives

• Build Your Campaign Strategy: Learn to use AI for crafting product offers and targeting the right audience for maximum impact.
• Master AI Tools for Content Creation: Gain hands-on experience with an AI-driven content calendar and content machine to streamline your marketing efforts.
• Develop Creative with AI: Explore how AI can enhance email marketing, manage digital ads, and create social media posts more efficiently.
• Analyze and Improve Performance: Analyze ad data to identify trends, measure effectiveness, and optimize strategies for better results.

Requirements for Participants

• Please bring your own laptop.
• ChatGPT Plus account required ($20/month) for the hands-on custom GPT exercise. 

About the Speaker

Dave Martin, CEO of Nettra Media, a leading Fresno-based AI marketing agency, and a Craig School MBA graduate, brings a wealth of experience. Having led numerous AI marketing workshops across the US for top-tier financial organizations with combined assets over $500 billion, Dave is a seasoned expert renowned for transforming marketing strategies through AI and data-driven processes.

Register Here

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Payment

Payment Instructions: Please submit your registration form first. Once your registration is complete, proceed with payment using the appropiate link below. 

General public:

  Pay $150  

Fresno State students, faculty, and staff and UBC affiliates:

  Pay $125  

Questions and More Information

Contact University Business Center events at: