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Department of Marketing and Logistics

Curriculum, Courses, Flowcharts, Certificates

Sid Craig School of Business

B.S. in Business Administration - Marketing Option
Minor in Marketing
Marketing Certificate

B.S. in Business Administration - Logistics and Supply Chain Strategies Option
Logistics and Supply Chain Strategies Certificate

B.S. in Business Administration - Sports Marketing Option
Sports Marketing Certificate

B.A. in Fashion Merchandising
Minor in Fashion Merchandising
Fashion Merchandising Certificate

Catalog


B.S. in Business Administration - Marketing Option (23-24 units)

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop social media & e-marketing campaigns, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, social marketing media, sales management, distribution management, consumer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, simulations, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sports marketing, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

Required courses (16 units):

MKTG 101: Marketing Research (4 units)
MKTG 110
: Consumer Behavior (4 units)
MKTG 132
: Promotion Mix: Principles and Practices (4 units)
MKTG
160: Professional Selling & Sales Force Management (4 units)

Elective Courses
(7-8 units):

MKTG 114: Principles of Logistics and Supply Chain (4 units)
MKTG 115: Global Logistics and Supply Chain Strategies (4 units)
MKTG 126: Purchasing and Materials Management (4 units)
MKTG 130: Retail Managing and Merchandising (4 units)
MKTG 134: Entrepreneurial Marketing (4 units)
MKTG 140: Global Marketing (4 units)
MKTG 144: Services Marketing (4 units)
MKTG 150: Sports Marketing (3 units)
MKTG 153: E-Marketing Technologies and Social Media (4 units)
MKTG 161: Sports Licensing, Sponsorship, and Promotion (4 units)
MKTG 162: Healthcare Marketing (2 units)
MKTG 163: Political Marketing (2 units)
MKTG 164: Profitability and Pricing (2 units)
MKTG 165: Marketing to the Base of the Pyramid (2 units)
MKTG 166: Principles and Practices of Branding (2 units)
MKTG 167: Environmental Sustainability & Marketing (2 units)
MKTG 189T: Topics in Marketing (1-3 units)
MKTG 190: Independent Study (1-3 units)
MKTG 195i: Internship (3 units)

Flowcharts

Minor In Marketing (19-20 units)

Required courses (12 units):

MKTG 100S: Marketing Concepts (4 units)
MKTG 101: Marketing Research (4 units)
MKTG 132: Promotion Mix: Principles and Practices (4 units)

Elective Courses (7-8 units):

MKTG 110: Consumer Behavior (4 units)
MKTG 130: Retail Managing and Merchandising (4 units)
MKTG 134: Entrepreneurial Marketing (4 units)
MKTG 140: Global Marketing (4 units)
MKTG 144: Services Marketing (4 units)
MKTG 150: Sports Marketing (3 units)
MKTG 153: E-Marketing Technologies and Social Media (4 units)
MKTG 160: Professional Selling & Sales Force Management (4 units)
MKTG 161: Sports Licensing, Sponsorship, and Promotion (4 units)
MKTG 162: Healthcare Marketing (2 units)
MKTG 163: Political Marketing (2 units)
MKTG 164: Profitability and Pricing (2 units)
MKTG 165: Marketing to the Base of the Pyramid (2 units)
MKTG 166: Principles and Practices of Branding (2 units)
MKTG 167: Environmental Sustainability & Marketing (2 units)
MKTG 114: Principles of Logistics and Supply Chain (4 units)
MKTG 115: Global Logistics and Supply Chain Strategies (4 units)
MKTG 126: Purchasing and Materials Management (4 units)

Marketing Certificate (15-16 units)

Required Courses (8 units):

MKTG 100S: Marketing Concepts (4 units)
MKTG 160: Professional Selling & Sales Force Management (4 units)

Elective Courses (7-8 units):

MKTG 101: Marketing Research (4 units)
MKTG 110: Consumer Behavior (4 units)
MKTG 114: Principles of Logistics and Supply Chain (4 units)
MKTG 130: Retail Managing and Merchandising (4 units)
MKTG 132: Promotion Mix: Principles and Practices (4 units)
MKTG 134: Entrepreneurial Marketing (4 units)
MKTG 140: Global Marketing (4 units)
MKTG 144: Services Marketing (4 units)
MKTG 150: Sports Marketing (3 units)
MKTG 153: E-Marketing Technologies and Social Media (4 units)
MKTG 188: Strategic Planning in Marketing (4 units) or approved MKTG 189T: Topics in Marketing (1-3 units)


B.S. in Business Administration - Logistics and Supply Chain Strategies Option (23-24 units)

Logistics is associated with the movement, storage and handling of materials and finished products. The option will also take into consideration the movement of agricultural commodities, fresh and processed foods and managerial and safety issues pertinent to transportation and storage of agricultural commodities. Logistics includes all of the activities focused on efficiently moving goods to the right place at the right time. Logistics has come to be regarded as a key determinant of business competitiveness. Companies are substantially improving their competitiveness and productivity by overhauling their internal logistics, and by more effectively managing their external links with suppliers and customers. The aim is to learn how to optimize the distribution of freight and freight-flow information from manufacturer to consumer, using advanced information systems and expertise to reduce inventories, cut transportation costs, speed delivery, and improve customer services. The current and long-term projected demand for logistics managers at all levels is very high.  Currently the second largest employment sector in the United States. Logistics management offers everything that is expected in an ideal career including better than average salaries and advancement opportunities. The type of organizations which employ logistics managers include: manufacturing firms, wholesalers, distributors, service institutions, and transportations firms.

Required Courses (16 units):

MKTG 101: Marketing Research (4 units) 
MKTG 114: Principles of Logistics and Supply Chain (4 units)
MKTG 115: Global Logistics and Supply Chain Strategies (4 units)
MKTG 160: Professional Selling & Sales Force Management (4 units)

Elective Courses (7-8 units):

MKTG 126: Purchasing and Materials Management (4 units)
MKTG 190: Independent Study (1-3 units)
MKTG 195i: Internship (3 units)
MGT 158: Project Management (3 units)
IS 140: Geographic Information Systems (GIS) for Business (3 units)

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Logistics and Supply Chain Strategies Certificate (19 units)

Required courses (19 units):

MKTG 100S: Marketing Concepts (4 units)
MKTG 114: Principles of Logistics and Supply Chain (4 units)
MKTG 115: Global Logistics and Supply Chain Strategies (4 units)
MKTG 126: Purchasing and Materials Management (4 units)
MKTG 195i: Internship (3 units)


B.S. in Business Administration - Sports Marketing Option (24 units)

The global sports industry is rapidly growing, and currently in the United States it represents more than $213 billion business, outpacing agriculture and motor vehicle sales combined, according to a recent survey. The US Sports Industry is far more than twice the size of the US auto industry, and according to ‘Sports Business Journal’, over 75% of the jobs being created in sports in the US is marketing-related.

Required Courses (19 units):

MKTG 101: Marketing Research (4 units)
MKTG 110: Consumer Behavior (4 units)
MKTG 150:  Sports Marketing (3 units)
MKTG 160: Professional Selling & Sales Force Management (4 units)
MKTG 161: Sports Licensing, Sponsorship, and Promotion (4 units)

Elective Courses (4 units):

BA 152E: Law for Entrepreneurs (3 units)
BA 179: Legal & Ethical Aspects of Sports Marketing (3 units)
ECON 144: Economics of Sports (3 units)
RA 150: Sports and Entertainment Facility Management (3 units) or RA 152: Sports and Entertainment Facility Booking, Promotion and Box Office Operations (3 units)
MKTG 132: Promotion Mix: Principles and Practices (4 units)
MKTG 140: Global Marketing (4 units)
MKTG 190: Independent Study (1-3 units)
MKTG 195i: Internship (3 units)

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Sports Marketing Certificate (18-19 units)

Required Courses (15 units):

MKTG 100S: Marketing Concepts (4 units)
MKTG 110: Consumer Behavior  (4 units)
MKTG 150: Sports Marketing (3 units)
MKTG 161: Sports Licensing, Sponsorship, and Promotion (4 units)

Elective Courses (3-4 units):

MKTG 132: Promotion Mix: Principles and Practices (4 units)
MKTG 140: Global Marketing (4 units)
MKTG 195i: Internship (3 units)
RA 150: Sports and Entertainment Facility Management (3 units)
RA 152: Sports and Entertainment Facility Booking, Promotion and Box Office Operations (3 units)
ECON 144: Economics of Sports (3 units)
ECON 150: Labor Economics (3 units)
BA 152E: Law for Entrepreneurs (3 units)
BA 179: Legal & Ethical Aspects of Sports Marketing (3 units)


B.A. in Fashion Merchandising (71-72 units)

The Fashion Merchandising program focuses on preparing students for a wide variety of careers related to marketing, management, buying, and selling of fashion goods. It combines product and industry knowledge with business, communication, and computer skills. Job opportunities include buyers, merchandisers, store managers, product developers, and fashion consultants, as well as other positions in today's competitive and global environment. The curriculum is built upon the Mega Goals for Four-Year programs developed by the International Textile and Apparel Association (ITAA) and recommendations from fashion industry experts.

Required Courses (65-66 units):

FM 20
: Textile Science (3 units)
FM 21
: Fashion Merchandising Fundamentals (3 units)
FM 120
: Social and Psychological Aspects of Clothing (3 units)
FM 123
: Fashion Analysis (3 units)
FM 126
: History of Costume, from Ancient Sumerians to 1900 (3 units)
FM 127
: Fashion Merchandising (3 units)
FM 128
: Visual Merchandising (3 units)
FM 130E
: Fashion Study Tours (3 units)
FM 134
: Fashion Retail Buying (3 units)
FM 140E
: Fashion Entrepreneurship (3 units)
ART 13
: Design (3 units)
ACCT 4A
: Financial Accounting Principles and Systems (3 units)
BA 105W
: Business Communication (3 units) or ENGL 160W: Writing Workshop (4 units)
ECON 40
: Principles of Microeconomics (3 units) or AGBS 1*: Introductory Agricultural Economics (3 units)
MKTG 100S
: Marketing Concepts (4 units)
MKTG 101
: Marketing Research (4 units)
MKTG 110
: Consumer Behavior (4 units)
MKTG 130
: Retail Managing and Merchandising (4 units)
MKTG 160
: Professional Selling & Sales Force Management (4 units)
MGT 104
: Administrative Principles of Management (3 units)

Elective Courses (6 units):

FM 190: Fashion Merchandising Independent Study (1 unit)
FM 195i
: Fashion Merchandising Internship (3 units)
MKTG 114
: Principles of Logistics and Supply Chain (4 units)
MKTG 132
: Promotion Mix: Principles and Practices (4 units)
MKTG 140
: Global Marketing (4 units)
MKTG 153
: E-Marketing Technologies and Social Media (4 units)
MKTG 164
: Profitability and Pricing (2 units)
MKTG 166
: Principles and Practices of Branding (2 units)

* G.E. and MI courses can be double-counted with major requirements. See advisor for details.

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Minor in Fashion Merchandising (21 units)

Required Courses (12 units):

FM 20: Textile Science (3 units)
FM 21: Fashion Merchandising Fundamentals (3 units)
FM 120: Social and Psychological Aspects of Clothing (3 units)
FM 128: Visual Merchandising (3 units)

Elective Courses (9 units):

Determined in consultation with an advisor

Fashion Merchandising Certificate (15 units)

Required Courses (6 units):

FM 21: Fashion Merchandising Fundamentals (3 units)
FM 130E: Fashion Study Tours (3 units)

Elective Courses (9 units):

FM 126: History of Costume, from Ancient Sumerians to 1900 (3 units)
FM 127: Fashion Merchandising (3 units)
FM 128: Visual Merchandising (3 units)
FM 133: Textile/Apparel Economics (3 units)

For additional information regarding our Majors, Minors, and certificates, please click here.