Department of Marketing and Logistics
About the Department
"Connecting the Learning Process and Experience to the Community."
We provide our students with a broad intellectual foundation that stimulates rigorous thought, critical inquiry, and career centered knowledge, skills, and perspectives. Our three Bachelor of Science options, Marketing, Sports Marketing, and Logistics and Supply Chain Strategies, and our Bachelor of Arts in Fashion Merchandising, are designed and continuously updated after all-embracing consultation with our Marketing Advisory Council (MAC) members who are business leaders, in various industries in the region. A high degree of interaction occurs in our classrooms since our curriculum has been, and is, designed by embracing "Experiential Learning Philosophy" and focusing on hands-on projects and in-class activities. Our students have also won numerous student organization national awards.
While maintaining the AACSB accreditation, become a preeminent Department of Applied Marketing by creating alliances with the local business community to give our students "Real World" experiential learning in order to compete with all major universities in California.
Creating challenging and enjoyable teaching and learning experiences and offering specialized cutting edge marketing options.