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Department of Marketing and Logistics

About the Department


"Connecting the Learning Process and  Experience to the Community."

We provide our students with a broad intellectual foundation that stimulates rigorous thought, critical inquiry, and career centered knowledge, skills, and perspectives. Our three options: "Marketing", "Sports Marketing", and "Logistics and Supply Chain Strategies" are designed and continuously updated after all-embracing consultation with our Marketing Advisory Council (MAC) members who are business leaders, in various industries in the region. A high degree of interaction occurs in our classrooms since our curriculum has been, and is, designed by embracing "Experiential Learning Philosophy" and focusing on hands-on projects and in-class activities. Our students have also won numerous student organization national awards.

Mission

While maintaining the AACSB accreditation, become a preeminent Department of Applied Marketing by creating alliances with the local business community to give our students "Real World" experiential  learning in order to compete with all major universities in California.

Vision

Creating challenging and enjoyable  teaching and learning experiences and offering specialized cutting edge  marketing options.